Attitude!!...
What inspires some is despised by others...
I always loved the motto in the
three musketeers movie “all for one, and one for all!!”… Hooray for good
ethics, collaboration and professional skill winning out the day!!... I cannot
say “the Cardinal of the Red Guard” character in the movie would agree
though!!... Apparently, in his world, collaboration and fellowship are ugly
words!
So, what is giver/taker culture,
why is it important for sustainable business and how can we manage the cultural
concepts? The Giver Taker culture is a
ranged cultural focus on collaboration and mutual assistance or self-interest and manipulation to
achieve goals and objectives in a group setting. In 2008, Bill Gates said, “there are two great
forces of human nature—self-interest and caring for others.” He was right as it describes the giver taker
culture, which has being defined after 9/11 to try and capture the reasons for
the US Intelligence failures that led to the single largest loss of life due to
a foreign attack on United State’s soil. The team of Harvard psychologists led
by Richard Hackman investigated the phenomenon and in their findings, the
“giver take culture" was born.
One of the more notable
characteristics of the model is its effective simplicity. The model is designed
into three main classifications as follows:
Giver (team
player/contributor/assist without expectation of reward/collaborative)
Matcher (will assist for equal reward or return assist/never gives more
then they receive/fearful to support any action against “taking” behaviour)
Taker (individualistic/always looks to take ungratefully/no feeling of
obligation to assist/self centred/autocratic)
The model based on the Harvard
research goes into to say that givers are recessive to the value exchange with
takers and thus become targeted by takers. It also says that givers do not do
well in a “taker culture” whereas takers tend to do well for a period of time
in a giver culture at the expense of givers, which can seriously damage and disrupt
a company with a giver culture. Matcher's tend to do well in a taker culture
given their adversity to team assistance for fear of being targeted by takers.
They also can do well in giver cultures given their more relaxed but matching
behaviours that provides limited team support based on the environment as they
see it.
A foremost expert on giver taker
culture in my view is Adam Grant, a
Wharton Professor and Psychologist who said in a McKinsey & Co article
about giver teams “In the highest-performing teams, analysts invested extensive time and
energy in coaching, teaching, and consulting with their colleagues.” He is very correct, the human touch in
leadership, strategy and operations makes for the utilisation of employee
potential in a collaborative group setting leading to higher performance,
outputs and sustainable results over time. Conversely, a taker culture is more
inward and self-centred leaving little room for actions that don’t lead to gain
for the individual in a taker environment. This suits more hierarchy and market
based organisational cultures where taker cultures tend to be less focused on the person and more on
the vertical structure or the transaction. The giver culture on the other hand
is more relevant to adhocracy and clan
cultures where
collaboration and people are the cultural focus. The resulting cultural blends
lead to very impacting performance levels especially in organisations that have
service or quality aspects to their product range and/or internal infrastructures.
Shall we do some
research on your company to see if its giver or taker culture works in the
wider company culture? Ok, let’s do
this! So starting out does your company culture generally focus on:
- 1.
Transaction
processing by any means possible at lowest cost (Market Culture)?
- 2.
Focus on
process and one-way communication from the top down in a command in control
type structure (Hierarchy Culture)?
- 3.
Focus on
collaboration and flatter structure of management with scope for project management
being done efficiency (Adhocracy Culture)?
- 4.
Focus
strongly on people and relationships to the point where strong bonds of
fellowship exist in definable social groups throughout the organisation (Clan
Culture)?
No company just does one of the above;
it’s a game of averages in any estimation. However, if your overall sense of
what your company does fits into one of the above, then you are in business to
proceed to see how the human element inputs into the culture blend
[giver/taker]. So do you and fellow employees generally:
- a.
Assist each
other without thinking about what you get in return on a regular basis?
- b.
Feel and
display concern for your fellow employees seeing the business in people terms
as much as process and results terms?
- c.
Interact informally
with ranks above and below you in a two-way communicative collaborative style?
- d.
Resolve
differences through mutual negotiation and respectful dialogue?
If the above answers to questions
“a” through to “d” are positive and match your identification of your companies
overall cultural focus in question 3 and/or 4, then there is a good chance you
have good cultural alignment to people behaviours and thus can expect
sustainability and productivity to be of a good standard. You enjoy a giver
culture in a flexible, service and/or creative/innovative oriented industry.
The biggest threat to a giver culture is takers. The best defence against
takers whom can act like a cancer of negativity and distrust in a giver culture
is exclusion. Keep them out at selection stage by developing a selection
process that effectively identifies the personality traits through psychometric
testing, competence based testing and at least 2 rounds of competence based
interviewing. Scenario tests are recommended for selection testing in a giver
culture, which should be led in a consultative manner in my view. Bear in mind
“matchers” can also do well in the above setting.
On taker cultures, do you and
fellow employees generally:
- a.
Wait for the
boss on all “real decisions” whether big or small for fear of making a mistake
or upsetting the boss?
- b.
Rarely see
each other as friends and bonds of fellowship, which are formed, are often
founded on respect for negative actions to others in your career path? Is this
seen as contributing to a ‘powerful’ reputation?
- c.
Have little
concern for the bad luck, plight and distress of others as it’s a “dog eat dog
world”?
- d.
Place
greater weighing on what your boss tells you then what you did historically or
how it can be done in a better and more efficient manner?
If the above answers to questions
“a” through to “d” are positive and match your identification of your companies
overall cultural focus in question 1 and/or 2, then there is a good chance your
have good cultural alignment to a market culture and/or hierarchy culture which
is focused on one way communication, command in control type tasking with your
role being more a fulfiller rather then a value adder. This is suitable in
industries that change slowly, are consolidated and have a high transactional
focus in their day-to-day business, which can clearly be procedurally driven.
Once again, selection processes for taker cultures can accept matchers as
functional to the success of the organisation. Personality testing should be
part of the process to ensure the balance between giver, matcher and taker is
enough to add an extra layer of sustainability to the employee mix in your
organisation.
In my article on Sustainable Capitalism, I talked about capitalism needing an upgrade to match the faster
moving environment of today and the refocus on people in context to the
organisation, which should be every company’s no 1 focus. This is relevant when
you think how the proliferation of “takers” in teams across the US intelligence
community led to information hoarding, inefficiency and mistrust that in
aggregate created a material breach in US national security and 911. Companies
face a similar sustainability threat from too many takers or any at all
depending on the overall company culture. With awareness of the above, the path ahead and
what they want to be as a company can be chartered making sustainable
capitalism an attractive proposition for the employee, not to mention the
company’s bottom line, longevity and top line growth into the future.
